Tea beverage brand Gu Ming recently launched a 9.9 yuan milk tea unlimited drinking promotion, and starting today, it is distributing 500,000 free vouchers at scheduled times through its mini-program, adding momentum to the campaign. However, after a large number of consumers entered the activity page right at 12 o'clock, they encountered long periods of blank screens and crashes in the mini-program, and related topics once topped the trending searches. According to user feedback, the mini-program had already begun lagging a few minutes before the event started, and after 12 o'clock the server went down for nearly half an hour due to a sudden influx of a large number of requests; even repeatedly refreshing or switching to the computer version made it difficult to load. This is not the first time Gu Ming's mini-program has had problems during popular activities. Long-time users said that previous limited-time activities such as buy-one-get-one-free also often encountered interface crashes, and although they reported poor experiences many times, no obvious improvement was seen. [more…]

Cotti Coffee's "0-yuan free drink vouchers" have sparked heated discussions on social media. Some people camp out in store groups every day to grab vouchers and drink until they can't stop, while others complain that the voucher-grabbing page crashes and that they wait endlessly to receive vouchers after winning. This article sorts out the channels for obtaining Cotti's free drinks and the rules for using them, including grabbing vouchers in store groups and official WeChat sweepstakes, while also revealing the hidden risk that free vouchers easily expire. In addition, Cotti's "Million Influencer" review program distributes over a million trial drink vouchers each year. What exactly has this strategy brought to the brand? For coffee lovers, before trying to score freebies, it's worth understanding these tricks first. [more…]

A longtime Starbucks customer in a Shanghai store was refused when trying to use two paper vouchers for free medium-sized drinks that had been distributed years earlier. The barista initially默认 they could be used, but then, citing that they were "too old," asked the customer to pay again. After the incident spread on social media, Starbucks customer service first asked the customer to mail the vouchers to verify their authenticity, then after two apologies adjusted the compensation plan, and ultimately agreed that the customer could keep the two paper vouchers, which hold commemorative value. Former employees revealed that such "thank you" vouchers originated from the period when Uni-President Group handled the business in the Jiangsu-Zhejiang-Shanghai region, representing an emotional connection between the brand and its customers. The incident sparked discussion among netizens about how brands should handle expired vouchers. [more…]

As the Mid-Autumn Festival approaches, mooncakes are traditionally a festive treat for family reunions. However, this year, many consumers holding Starbucks mooncake redemption vouchers are far from happy. According to the voucher rules, customers were supposed to scan a code to make a reservation and pick up two gift boxes at a store. But in reality, nearby stores generally show no stock, customer service calls are stuck in long queues or even disconnected by the system, and store employees admit that the whole city is out of stock. From Beijing, Shanghai, Jiangsu, and Zhejiang to Chengdu and Wuhan, complaints about being unable to redeem the vouchers are pouring in, and Starbucks has yet to offer a unified explanation. This article will outline the sequence of events, the consumers' experiences, and industry commentary, and include the latest alternative solutions in some regions. [more…]

Recently, many BMW owners have been complaining on social media that the BMW APP freezes or even crashes, and the culprit turns out to be the rush for free Luckin Coffee vouchers. It turns out that any Silver Card member verified on the BMW APP can claim one free Luckin coffee voucher every month, while Black Card and Gold Card members can get two. As the number of vouchers is limited, owners faithfully wait for member week, overwhelming the system. Some have compiled detailed guides, others have shared screenshots of their hour-long voucher-grabbing attempts, even joking that they want to "drink back the money they spent on the BMW." This voucher-grabbing frenzy not only reflects the appeal of brand collaborations, but also makes one sigh: so even luxury car owners will race to click for a cup of coffee worth just a dozen yuan. [more…]

Holding a Starbucks beverage voucher but not sure how to use it? Paper vouchers and e-vouchers are redeemed differently, and upgrading a Tall to a Grande or Venti requires paying the price difference. This article lays out in detail the rules for using Starbucks beverage vouchers, what they can be redeemed for, and the restrictions, and also compiles the prices of popular drinks across the four major 2023 series—espresso, Frappuccino, iced shaken tea, and iced brewed coffee—for coffee lovers' reference. At the end is Front Street Coffee's community channel; fans of specialty coffee are welcome to follow. [more…]

Chain coffee brands typically rely on well-developed membership mechanisms to boost user loyalty, maintaining emotional connections with customers through occasional perks and birthday surprises. However, a recent announcement from Peet's Coffee about changes to membership benefits has drawn attention: starting April 29, the birthday cake slice voucher for V2 members will be canceled, and the half-price drink voucher in the upgrade gift for lower-tier members will be adjusted to a 30% discount voucher. This means V5 members and below who have spent less than 1,000 yuan will no longer enjoy the birthday cake perk, leaving many loyal customers caught off guard. The brand's move may be aimed at curbing freebie hunters, but it could also drive away some long-term supporters. [more…]

During this year's Dragon Boat Festival, several Starbucks stores in the Jiangsu-Zhejiang-Shanghai region ran short of Frappuccino Zongzi (sticky rice dumplings), leaving customers holding redemption vouchers unable to collect their goods as scheduled. At some stores, heated arguments broke out between customers and staff. Some employees were reduced to tears by verbal abuse, while other customers threatened to call the police or expose the situation. Starbucks responded that it had made every effort to meet redemption demand, but some consumers remained dissatisfied with the compensation package. This supply-demand conflict triggered by a zongzi shortage reveals deeper issues in the brand's allocation and inventory management of seasonal products. [more…]

One of the most frustrating things about exploring coffee shops is traveling a long way to a café only to find its doors firmly shut. Faced with this awkward situation, the owner of a community café in Nanning, Guangxi, didn't choose to simply apologize and leave it at that. Instead, he cleverly defused customers' disappointment with a self-service "closed-door voucher"—tear off a slip of paper, add him on WeChat, and redeem a free coffee. This approach not only drew attention from netizens but also got many people thinking: besides the coffee itself, what else can a café use to keep customers coming back? This article takes you through this laid-back owner's business ingenuity and his calm response to questions about running at a loss. [more…]

On Christmas Eve, Luckin Coffee's red apple daifuku became a holiday hit thanks to its cute shape, but it also unexpectedly triggered a conflict between stores and consumers. Third-party platforms continued to sell electronic vouchers, while many stores had long sold out and could not restock, causing a large number of customers to fail when redeeming their vouchers; some consumers ran to eight stores and still came away with nothing. Store staff became the ones facing the anger directly, and were even scolded by customers and complained about to the 12315 platform. In this storm caused by product supply and promotion being out of sync, who should be responsible? And how should consumers deal with the electronic vouchers in their hands? This article restores the full picture of the incident for you. [more…]

"Ne Zha 2" has surpassed 1.49 billion yuan at the box office, becoming the biggest winner of the Spring Festival season, with Cotti Coffee, Chagee, and Good Me securing co-branding rights from among numerous competitors. Cotti was the first to announce its collaboration details, launching 12 combo packages, each containing one voucher for any drink on the menu and one limited-edition merchandise item, with no cap on merchandise quantities, no need to rush-buy, and drink vouchers valid nationwide within three months. This unconventional move was praised by netizens as "treating consumers like human beings," standing in sharp contrast to the previous co-branding model of limited quantities, bundled sales, and two-cup minimums, and putting pressure on Chagee and Good Me, which have yet to announce their own terms. [more…]

A super value 5-time card launched on Luckin Coffee's Tmall flagship store quickly triggered a buying frenzy because it was priced as low as 13.77 yuan for any 5 cups chosen from 15 classic drinks. However, in the early hours of the next day, many consumers had their orders forcibly refunded by the platform on the grounds of "no longer wanted" without any refund operation on their part, and some, although shown as shipped, did not receive the electronic vouchers. Luckin later explained that a system configuration error had triggered automatic refunds and offered a 32-yuan drink voucher as compensation. But some consumers were not convinced, believing that the brand's unilateral cancellation of the contract amounted to a breach of contract or even fraud, and have filed lawsuits in court demanding reasonable compensation. The incident exposed the performance risks in the sale of electronic discount vouchers and the issue of consumer rights protection. [more…]

Recently, a consumer exposed on social media that she found several still-wriggling live maggots in a meteorite-series drink she bought at Luckin, by which time she had already drunk more than half the cup. The store involved responded that surveillance showed no abnormalities in either operations or material storage, and proposed three drink coupons as compensation, but the customer explicitly refused. This is not the first time Luckin has been caught up in a storm over insect foreign objects; several similar incidents were exposed last year. As the incident continues to ferment, market regulators have stepped in, and the consumer has yet to receive any further official communication. Food safety has once again become an unavoidable core issue for the beverage industry. [more…]

At the start of 2025, Luckin Coffee quietly adjusted drink prices at stores in some regions, sparking widespread discussion among consumers. Many netizens noticed that the listed price of the Coconut Latte, originally 29 yuan, rose to 32 yuan even at non-mall stores, while the rules for using cash coupons and the drinks redeemable with group-buy vouchers also changed accordingly. Although most cities remain unaffected, the scope of the 9.9 yuan discount continues to shrink. Luckin officially attributes the price adjustments to factors involving materials, transportation, and commercial districts, with store policies varying from place to place. Does this price fluctuation mean the era of affordable coffee is coming to an end? And how should consumers respond? [more…]

To celebrate its seventh anniversary, Chagee launched a seven-day giveaway of 700,000 free drinks, and the singing-for-a-free-drink option, being the easiest to participate in, quickly attracted deal hunters. However, after the second round began, customers found that getting the free voucher was not so simple: some stores required two people to sing together and clink cups, some staff outright denied the promotion existed, and even more surprisingly, many participants were filmed or recorded throughout by staff, a requirement not disclosed in advance in the official tweets. Customer service responded that the event was held precisely for filming, and internal notices also required photos of every singing customer to be kept on file. This practice sparked concerns about how customers' personal images would be used, and although several staff members said the content was only uploaded to internal work groups for supervisors to review, the privacy controversy continues to grow. [more…]

Competition among food delivery platforms has escalated into a battle of three giants, chain brands' average order values continue to decline, and Luckin's timely launch of low-priced bread vouchers has triggered a frenzy of stockpiling among consumers. However, when users take their electronic vouchers to stores for redemption, they find that baked goods at nearby stores are largely sold out, with some cities even reporting no stock citywide. This buying spree, fueled by platform subsidies, not only reflects consumers' strong demand for high-value-for-money coffee companions but also exposes brands' disconnect between demand forecasting and supply chain response. Staff explained that the thawing process and delivery cycle are the two main reasons for the redemption difficulties. For enthusiasts who love pairing coffee with baked goods, Front Street Coffee has always advocated balancing rational consumption with quality experience, and suggests paying attention to store inventory dynamics and arranging redemption times reasonably. [more…]

Starbucks recently launched the "Star Student Card" for domestic college students, offering free card activation upon identity verification. Students who spend at least 30 yuan in a single in-store purchase can receive a free coupon for a medium Americano valid for 3 hours, 30 minutes later, along with drink discounts. However, there are quite a few restrictions in the fine print: only one free refill coupon per month, and it must be used within 3 hours by drinking two cups consecutively. Additionally, with Starbucks covering only 15.53% of areas around universities, and affordable brands like Luckin, Cotti, Lucky Cup, and Manner being more cost-effective, whether this student card can truly retain student customers remains to be seen. Front Street Coffee is also continuously monitoring this development. [more…]

Luckin Coffee recently launched its final co-branding campaign of 2024, teaming up with Chu's Agriculture to introduce an improved version of the Chu Orange Latte and a series of merchandise, with a "New Joy Orange Scratch Card" included in designated bundles. The prizes are quite generous, including 500 vouchers for 99 free coffees, 2,000 vouchers for 66 free coffees, and 100,000 vouchers for 1 free coffee, while those who don't win can still receive a 48% off drink coupon. However, many consumers discovered that simply holding the unscratched back of the card up to a phone flashlight allows faint text beneath the coating to be seen through the light, revealing the prize without scratching it off. This discovery sparked widespread discussion about the fairness of the campaign, with some users worried that store employees might use this method to pick out the big prizes in advance, though Luckin employees came forward to deny such speculation. Front Street Coffee continues to follow developments in the coffee industry and brings you the latest news. [more…]

Recently, a woman in Xiangtan, Hunan Province, found an insect in a Luckin Coffee beverage. The incident quickly trended on Weibo, sparking widespread discussion. The individual involved said that customer service successively offered compensation of two and then five drink coupons, but she was dissatisfied with this and has filed a complaint with 12315. Netizens shared similar experiences and questioned Luckin's compensation plan and hygiene management. At the same time, some voices pointed out that mosquitoes and insects are hard to completely avoid in summer, and a single case should not be used to make sweeping generalizations. This article will review the course of the incident and the views of all parties, and explore the quality control challenges facing the coffee industry. [more…]

Luckin Coffee's recently launched bubble gun cup, a collaboration with Genshin Impact, has sparked widespread discussion. This merchandise cup, modeled after a game character's signature weapon, generated significant anticipation among players during its promotional phase. However, following its official release, it faced considerable criticism due to material issues. It is reported that the collaborative coffee voucher package was priced at 183.5 yuan and sold out rapidly after launch, but subsequently, some users reported being forced to accept refunds, suggesting possible system vulnerabilities. What further dissatisfied fans was the official specification that the cup body is made of aluminum, with an explicit warning against filling it with beverages exceeding 50°C. Many exclaimed that they had "bought a cold water cup at a high price." Comments also pointed out potential health risks associated with prolonged use of aluminum cups, criticizing them as flashy but impractical. Nevertheless, some netizens noticed that the official promotional video seemed to suggest that this cup is more suitable for use as a pen holder. [more…]